How to Create Your First Funnel by Yann ilunga

How to Create Your First Funnel

Learn how to create an automated system that will allow you to CONSISTENTLY generate new leads and increase sales pretty much on auto-pilot.


HOW TO CREATE YOUR FIRST FUNNEL is a comprehensive online training that teaches you how to generate more leads and sales, pretty much on auto–pilot.

Throughout 7 video modules, we'll take an in–depth look at four different types of funnels, analyze dozens of case–studies and get our hands dirty by building every single funnel from scratch.

Once you're done with the course, you're going to have a good knowledge of sales funnels and, more importantly, you're going to have your funnel(s) ready to go.

You put in the heavy work once – with the help of step–by–step tutorials on building your funnel – and have a powerful asset (your funnel) that's not only ready to bring in leads and more money for your business, but that you can easily customize, duplicate and promote too.


Here's what some students are saying:

“Many marketing courses can introduce a lot of complicated concepts and intricate strategies that might work for big corporations, but aren't always effective for solopreneurs. Not Yann!

How to Create Your First Funnel focuses on the simple fundamentals of solid, time-tested marketing using funnels. The concepts found in the training can be applied to online products, launches, and more.

While Yann does a great job at keeping things simple and easy to understand, make no mistake: the concepts taught in this course are used by serious online marketers around the world. They work.

And Yann makes this information available without the high-minded mumbo-jumbo found in a lot of other courses I've taken. Definitely recommended!”

– James Wasem (

“I went through one fourth of the course and immediately started to implement what I had learned. I got 50 new students, WOW!

– Krystal Wascher (

“The training provides a lot of valuable information which I was able to use in my work as soon as I started going through the content. It gave me a fresh, more in–depth view on funnels.

I loved everything about the course: the structure, theory supported by actual case–studies and actionable, step–by–step​ tutorials for building, implementing and promoting different types of funnels.

I feel that every minute I spent watching How to Create Your First Funnel​ was worth it!"

– Magdalena Urbaniak (

"Building your first funnel can be a minefield, the only way to really avoid wasting stacks of time is to have someone in your corner.

And what better person than someone who's in the trenches actually doing stuff? If anyone got your back, it's Yann!"

– Steve Palfreyman (

What's included?

Video Icon 58 videos File Icon 3 files


Intro & Table of Content
9 mins
5 Reasons Why You Need a Sales Funnel
3 mins
Module I – Sales & Growth Myths
Sales & Growth Myths
9 mins
Module II – Blueprint of a Funnel
Funnel Blueprint
5 mins
Module III – Different Types of Funnels
a) Opt–In & Upsell Funnel Examples
10 mins
b) Product Launch Funnel Examples
13 mins
c) Evergreen Webinar Funnel Examples
16 mins
d) Email Course Examples
5 mins
Module IV – Creating Each Funnel From Scratch
How to Choose the "Right" Funnel
5 mins
Module IVa – Building the "Opt–In & Upsell" Funnel
Overview of the "Opt–In & Upsell" Funnel
2 mins
Creating and Hosting Your Freebie
13 mins
Setting Up the Email Autoresponder Sequence
44 mins
Tools to Build Landing Pages and Opt–In Forms
11 mins
Building the Landing Page
25 mins
Building the Thank You Page
5 mins
Building the Sales Page
5 mins
Creating and A/B Testing Different Opt–In Forms
21 mins
How to Customize the Link to Any Page
11 mins
"Opt–In & Upsell" Funnel Recap
1 min
Case–Study: Instagram on Fire Sales Page
3 mins
Case–Study: Snappy Rush Sales Page
3 mins
Module IVb – Building the "Product Launch" Funnel
Overview of the "Product Launch" Funnel
2 mins
Building the Video Series Landing Pages
14 mins
Setting Up the Email Sequence for the "Product Launch" Funnel
6 mins
"Product Launch" Funnel Recap
2 mins
Case–Study: Ask Method Masterclass Sales Page
13 mins
Case–Study: Tribe Sales Page
5 mins
Module IVc – Building the "Evergreen Webinar" Funnel
Overview of the "Evergreen Webinar" Funnel
4 mins
Setting Up the Pre–Recorded Webinar in WebinarNinja
16 mins
How to Create an Opt–In Form and Connect It to Your Webinar Registration Page
6 mins
Setting Up the Email Sequence for the "Evergreen Webinar" Funnel
5 mins
"Evergreen Webinar" Funnel Recap
2 mins
Case–Study: Connect Sales Page
3 mins
Case–Study: Member Site Academy
3 mins
Module IVd – Building the "Email Course" Funnel
Overview of the "Email Course" Funnel
1 min
The Email Sequence for the "Email Course" Funnel
4 mins
The "Email Course" Funnel Landing Page
3 mins
The "Email Course" Funnel Sales Page
3 mins
"Email Course" Funnel Recap
3 mins
An Alternative to the Email Course: the Challenge
3 mins
Case–Study: Booked and Paid to Speak Sales Page
4 mins
Module V – Leveraging the Power of Urgency (to Sell More)
A Definition of Scarcity Marketing and Tools to Create a Sense of Urgency
7 mins
How to Create a Scarcity Marketing Campaign With Thrive Ultimatum
20 mins
How to Sell When People Express Interest But Don't Buy
3 mins
Module VI – Marketing Your Funnel(s)
Marketing Your Funnel(s) – Introduction
1 min
Marketing Your Funnel Through Blogging and Guest Blogging
4 mins
Marketing Your Funnel Through Podcasts
8 mins
Marketing Your Funnel With Emails
2 mins
Marketing Your Funnel Through Virtual Summits
2 mins
Marketing Your Funnel on Facebook
5 mins
Marketing Your Funnel on Twitter
9 mins
Marketing Your Funnel on LinkedIn
3 mins
Marketing Your Funnel on Instagram
3 mins
Marketing Your Funnel With Live Video
13 mins
Marketing Your Funnel on
3 mins
Marketing Your Funnel Through Paid Advertising and Affiliate Marketing
12 mins
Module VII – Funnel Launch Checklist
Ticking All the Boxes
5 mins
Final Considerations
4 mins
How to Create Your First Funnel – Workbook & Resources
How to Create Your First Funnel – Companion Workbook
2.93 MB
1–Page Funnel Launch Checklist
37 KB
Video Creation Toolkit
787 KB


When does the course start and finish?

The course starts as soon as you sign up and you'll get LIFETIME access to it (including to future updates)! You'll get access to over 2 hours of video lessons that you can watch and re–watch at your convenience.

How long do I have access to the course for?

See previous answer: you get LIFETIME access to everything, including future updates :-)

I have just started out, is the course for me?

If building an email list is one of the priority of your business and you're about to start selling something soon, then absolutely!

I'm selling something already, do I still need a funnel?

If you're looking to put your lead–generation and sales pretty much on auto-pilot, then yes.

You need a funnel and, inside the training, I show you how to build one (or even several) from start to finish.

What does access to the training include, exactly?

Over 2 hours of video content (theory, 10+ case–studies and step–by–step tutorials), the companion workbook and access to the exclusive online community.

Is there a refund policy on the course?

You have 30 days to ask for a refund, from the day your purchased access.

In order to receive a refund, you must show me that you actually did the work: you put in the effort, implemented what you learned in the training and really went full–force on your funnel.

Please note that, when receiving your refund, you won't have access to the course nor online community anymore.

Yann ilunga | Podcaster & Podcasting Strategist

I help entrepreneurs, marketers, authors and creatives strategically leverage the power of podcasting. If you need help with either the technical side of podcasting (planning, launch and marketing), the business side or both, I'm your guy. Learn how to successfully plan, launch, grow and make an impact with your show, as well as how to use the medium – as host, guest expert or both – as an actual business asset to attract ideal clients, grow your email list and promote your business. It's time to unlock the power of podcasting!